Many small businesses use coupons to encourage sales, and the good news is that coupons aren’t just for brick-and-mortar businesses. Online and service-based businesses can use coupons to reach new customers and sell more to existing customers. Here are some of the reasons that coupons can be an effective tool for all small businesses:
- Coupons are time-based and encourage fast action.
- Coupons offer an immediate benefit.
- There are many ways to promote your coupons.
- Coupons can push on-the-fence purchasers toward making a purchase.
- Coupons can give previous purchasers a reason to purchase again.
- The success of your coupons can be measured and tracked.
Keep in mind that your coupons don’t have to be of the “clip and save” variety (although they can be!). Your coupons can also be:
- Set up as discount codes in your online shopping cart
- Connected with a QR tag
- Offered as a limited-time product or service discount
- Created to provide incentives to your most loyal customers
And you can spread the word about coupons through your email marketing campaigns, newsletter, website, social networks and even through individual contact with customers.
Have you used coupons to encourage sales in your business?
GD Star Rating
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